Market Review

5 Reasons to Recruit in Mexico

1) Mexico is a steady supplier of secondary students compared to other markets which are more volatile. 

2) Mexico is one of the top 5 countries to send boarding school students to the US.
 
3) Gap year programs - One of the most common trends in the Mexican secondary school market.
 
4) Boarding Schools in Australia and Canada are rapidly gaining market share, the US will have to make extra efforts to maintain steady flows due to the perceived changing political landscape for international students.
 
5) The industry is still growing and studying in secondary programs abroad is still seen as a symbol of status, a ticket to higher education and an opportunity to interact with new cultures and improve language skills.

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Current snapshot of International Secondary School Recruiting
Reasons to consider Mexico as a recruitment destination for your institution

Current State of Industry Recruitment
International high school student enrollment has tripled since 2004 but over the last few years has slowed meaning schools must work more diligently to keep a consistent flow of new students. As of Fall 2016, nearly 82,000 international students were enrolled in US High School programs. The top 5 sending countries consisted of China, South Korea, Vietnam, Mexico and Japan with China’s numbers growing, South Korea’s steadily sinking and Mexico, Vietnam and Japan remaining steady suppliers of students over the last 5 years.

Market Shifts in International Recruitment
In the last several years, Australia, Canada and the UK have captured an increasing market share of secondary students. The US still continues to grow year over year with an increase of 12%, Canada by 9% and the UK by 7%. Australia has emerged as a new recruiting powerhouse with an increase of 34% in the last 3 years alone.

Industry threats
Currently, over 69% of students are coming from East Asia-the majority originating from China. The lack of diversity among international students may represent a major risk to schools which are dependent on International students. A currency devaluation or political shift may mean a loss of thousands of these students. A showdown with North Korea, one of China’s traditional allies or if portions of Trump’s travel ban clear the US Court system, this could massively affect the international student market with China. The results of the Trump Presidency and Brexit already have heavily impacted higher education in the UK and the US and a resulting downturn in US/UK secondary enrollment may also be coming in 2018.

Industry strengths
International higher education still represents opportunity for language acquisition, social status, university admittance and earnings potential for students who are able to attend. While the US still leads in name prestige and will holds the lion’s share of the market for international students, opportunities for Canadian and Australian schools to capture market share are growing.  

Why Mexico?
The Mexican market remains a stable recruitment source and with the Mexican Peso surging this year, we see a strong opportunity for market growth as parents feel more secure in their ability to send their children abroad to study. Both the International Monetary Fund and the World Bank forecast consistent GDP growth in Mexico over the next three years after a somewhat depressed growth period in 2016-17.

 

Summary

Mexico represents stable numbers, year after year and Ustudy markets to families with high earnings, in areas which consistently produce international students. Our Mexico fair typically reaches around 500 students which come specifically to find secondary school programs abroad. Last year, Mexico sent over 2400 students on student visas to the US and is predicted to remain in the top 5 countries for international secondary school recruitment. 

*References

Dingley, M. (2017). Brexit’s Impact on International Education & Student Mobility | GoAbroad.com. Goabroad.com. Retrieved 23 August 2017, from https://www.goabroad.com/articles/study-abroad/brexit-s-impact-on-international-education-student-mobility

Foreign students shun US over Trump. (2017). Ft.com. Retrieved 23 August 2017, from https://www.ft.com/content/eba11d8a-319c-11e7-9555-23ef563ecf9a

Globally Mobile Youth: Trends in International Secondary Students in the United States, 2013-2016. (2017). Iie.org. Retrieved 23 August 2017, from https://www.iie.org/Research-and-Insights/Publications/Globally-Mobile-Youth-2013-2016

Mexico GDP Growth Forecast 2015-2020 and up to 2060, Data and Charts - knoema.com. (2017). Knoema. Retrieved 23 August 2017, from https://knoema.com/mpxyyob/mexico-gdp-growth-forecast-2015-2020-and-up-to-2060-data-and-charts

XE: MXN / USD Currency Chart. Mexican Peso to US Dollar Rates. (2017). Xe.com. Retrieved 23 August 2017, from http://www.xe.com/currencycharts/?from=MXN&to=USD&view=2Y

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